April 18
10am - 11am
Classroom 44 | 441801
Join Ashlee Norman Academy at America’s Beauty Show in Chicago for a one-hour live demonstration of Demure Dimension — the first signature technique from Ashlee’s collection created for the K18 education curriculum.
Centered on highlighting curly hair with intention, Efficiently Blended features Ashlee’s signature “Zipper Lights,” using interlocking positive and negative triangles to preserve curl integrity, prevent expanded shapes from swallowing thin highlights, and avoid splotchy, polka-dot color distribution.
Designed to protect the curl pattern while creating seamless ribbons of dimension with a built-in shadow root, this technique supports healthy, low-maintenance grow-out and reflects a commitment to inclusive education — empowering stylists to confidently serve every client, without turning anyone away based on their curl pattern.
April 18, 2026
2:00 PM-3:00 PMCT
Classroom 44 | 441802
Join Ashlee Norman Academy at America’s Beauty Show in Chicago for a one-hour live demonstration of AirTouched ColorMelt, the second signature technique from Ashlee’s Demure Dimension Collection created for the K18 education curriculum.
This modern approach combines delicate AirTouched detailing at the hairline with a melted base, soft lowlights, and diffused ombré ends to create swirls of dimensional color that cascade in a circular gradient — high to low, front to back.
Designed for a stylist-friendly application, this technique delivers seamless, luxury dimension with fluid movement, effortless blend, and healthy-looking shine.
April 19, 2026
10:00 AM-11:30 AMCT
Classroom 44 | 441901
Get ready to rethink everything you thought you knew about razor cutting.
Join Ashlee Norman and JuanCarlos for a dynamic live demonstration featuring two iconic, modern looks: a Modern Shag and a Parisian Bob, both created using straight blade razor techniques. This is not about cutting trends - it’s about intentional design.
In this session, you’ll uncover the why behind razor cutting and learn how to create shapes that feel effortlessly lived-in, softly deconstructed, and never overworked. You’ll see firsthand how to build movement, texture, and softness while still maintaining structure — all while protecting the integrity of the hair shaft.
Finished and styled using Bumble and bumble products, this class is packed with practical techniques you can immediately take back to the salon to elevate your work and your client results.
Attend the free morning demonstration, then take your education further by upgrading to the afternoon hands-on practice session, where skill becomes confidence and technique becomes instinct.
👉 Seats are limited — secure your spot, sharpen your razor skills, and walk away cutting with clarity, control, and purpose. Don’t just watch the technique. Learn to own it.
April 19, 2026
1:00 PM-4:00 PMCT
Classroom 44 | 441902
Advance your skills in a guided, step-by-step hands-on workshop designed for deeper learning and confidence-building.
In this intimate session, stylists will practice razor haircutting techniques with direct coaching from Ashlee Norman & JuanCarlos, focusing on control, precision, and safe razor use for consistent, repeatable results.
Hosted in a private classroom for Ashlee Norman Academy, separate from the trade show floor, this workshop offers a focused environment for intentional learning and growth.
Seats are limited!
Tuition is $299.00
3 CEU Hours
April 20, 2026
10:00 AM-11:30 AMCT
Classroom 44 | P442001
Lived-In Color is a Trend that’s only growing stronger but with so many different methods of creating Highlights- it can be confusing to know when to use which one!
This class breaks down the how and why behind the methods of separation when deciding which hair to highlight and which hair to leave for contrast. If one technique is a “book” then consider this class “the book shelf” that finally organizes your knowledge.
Ticket price is $150.00 and seating is limited. Reserve your spot today.
April 20, 2026
10:30 AM-5:00 PMCT
Classroom 44 | P442002
Join us for a this FULL DAY class designed to bring clarity and confidence to creating beautifully balanced, lived-in color.
Day Schedule:
10:00–11:30am * in-depth Theory & Demonstration session ($150 ticket morning lecture only option available)
Lived-In Color is a Trend that’s only growing stronger but with so many different methods of creating Highlights- it can be confusing to know when to use which one!
Ashlee Norman breaks down the HOW and WHY behind the 4 Highlight Techniques (Weaving, Balayage, Teasing, & AirTouch) and choosing WHEN to use the right method.
* Lunch Break *
1:00–5:00pm *guided hands-on experience ($550 ticket includes Morning Session + Mannequin + ANH Foilayage Board) led by Ashlee and her expert team. This portion is focused on locking in your skills through practice—building the hand-eye coordination needed for Airtouch and Foilayage while applying the concepts learned earlier. Because understanding the theory is powerful, but mastering the technique is what truly elevates your work.
Investment includes: Mannequin and Table clamp stand provided, Custom Ashlee Norman Foilayage Board ($35 value), Ticket to Morning workshop included
What to bring: Blowdrier, Tint Brush, Tint bowl, 10 clips, metal tail comb, pre-cut foils, de-tangling brush
Ticket Pricing is $550.00 for ALL DAY!!!! Seating is limited, so reserve your seat today!